Our principles are grounded in DAEIR—Diversity, Accessibility, Equity, Inclusion, and Respect. We use DAEIR to guide an approach that actively addresses systemic barriers and advances equity in a meaningful, practical way.

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Heart. We recognise that clients and our employees deserve to feel valued, and our team always extends care and empathy throughout our work.

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Honesty. We say the honest thing even if it’s the hard thing. Now, we get it; it’s hard to hear when things are not working. We choose our words carefully when we share sensitive insights and support our clients to make steps towards positive change.

 

Anti-racism, decolonization and anti-oppression. We take an anti-racist, decolonizing and anti-oppressive approach. Intersectionality recognizes that some of us face multiple and intersecting forms of systemic and structural discrimination; we actively work to increase the diversity of our team through fair hiring practices, providing opportunities to those who face systemic barriers, and recognizing that a mosaic of diverse expertise is a stronger approach that ultimately results in success. When we work with an intersectional approach, we maintain the uniqueness that we all hold uppermost.

 

Uniqueness. We see you in all your uniqueness. Being a small business allows us to take a very tailored approach to our work. Our team is unique, and we embrace this about ourselves. We see that everyone has a unique issue that is important to them, and we reflect this in our approach with every client.

 

Collaboration. Collaborative working is our thing. We carry out the work, and you provide your feedback the whole time. By the time we are done, there are no surprises, and you are thrilled with the final deliverables! We all benefit from this approach: ParriagGroup receives clear direction throughout the project, and you know what is taking place as it unfolds.

 

Connection. Despite the long distance, we always go the extra kilometer. We use a virtual office to express our individual personalities, and host parties to celebrate a holiday, or job well done on the completion of a project. Our human-centered approach is present in our personal and professional lives.

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Rigor. We utilise our qualitative and quantitative expertise and our lived experience to produce quality work. We put in the effort to ask the right questions to ensure your voice is heard throughout the project. That is time and quality we will not compromise on.

 

Wholistic. The ParriagGroup team houses an array of lived experiences, from seasoned members to new go-getters across Canada. We all lead with the intention to learn more to support our team and our clients for the best possible outcomes with great quality results.

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