Our principles for the company are our anchor. They define who we are and how we work within our team and with our clients. They also tell you what to expect when you work with us.

 

These principles were in our heads until this website reboot. You know, being busy and not having the time to name them. We’ve finally written them down.

 

Heart. To start, we are heart people. We lead with love; we work with soul and we create good in the world.

 

Honesty. We say the honest thing even if it’s the hard thing. Now, we get it; it’s hard to hear that an approach is not working, or that a hypothesis is not supported. So, we will be kind, thoughtful and choose our words carefully when we share insights that may be hard to hear. We also work alongside you, so you won’t be surprised when this meeting or report is shared.

 

Anti-racist, decolonizing and anti-oppressive. We use an anti-racist, decolonizing and anti-oppressive approach. You knew this already after you read through the rest of the website. The thing is, all of us deserve to have our voices heard, our experiences reflected, and our unique needs addressed. We know this because we live it, research it, and evaluate it. Intersectionality recognizes that some of us face multiple and intersecting forms of systemic and structural discrimination. And when we work with an intersectional approach, we keep the uniqueness that we all hold uppermost.

 

Uniqueness. We see you in all your uniqueness. We have heard of cookie cutter solutions to complex research, evaluation and performance measurement questions, but that's mammoth companies, not us. Being an SME allows us to take a very tailored approach to our work. Our team is unique, and we embrace this about ourselves. We see that everyone has a unique issue that is important to them, and we reflect this in our approach to every client.

 

Collaborate. Collaborative working is our thing. We carry out the work and you provide your feedback the whole time. By the time we are done, there are no surprises, and you are thrilled with the final deliverables! We all benefit from this approach - ParriagGroup receives clear direction throughout the project and you know what is taking place as it unfolds.

 

Connection. We like each other and we work well together. Our team planned a virtual dance party to celebrate the end of a challenging contract. We send each other chocolate, earrings, tea. We’ve cried together and had the hard, yelly conversations too. Throughout, we like each other, we respect each other, and this flows to you when we work with you.  

 

Rigorous. We don’t just hang out and make heart symbols at each other. We do damn amazing work. We are a specialized firm, so we focus on specific elements and do them really well. We use all our smarts and deep quantitative and qualitative experience to answer your particular question. You need insights? We will find them. Rigorously.

 

Mentorship. We learn from young people. We also share whatever we know with them. The idea is that eventually we sit back and just watch the younger team members as they Own.It.All. So when you work with us, we’ll have seasoned team members and bubbly new team members at every step. That’s just how we do it.

​

​

Statement of Focus

 

At ParriagGroup, we understand the intersecting systems that shape the lives of the communities we serve. As we witness moments of heartbreak, resilience, and celebration across the world, we carry that awareness into everything we do.

​

If we don’t speak publicly about a particular event, please don’t mistake our silence for indifference. Often, we are listening, holding space, or working quietly alongside other leaders and changemakers doing this transformative work to support meaningful change.

 

Our purpose is to shift systems and foster culture change. We do this by centering lived experience, translating knowledge into action, and supporting organizations to lead with equity, empathy, and accountability.

 

Our work is intentional and relational, and we commit to showing up with care where our skills are needed most. In a landscape that is always moving, we promise to remain rooted to our values. 

Inspired from The Canadian Women's Chamber of Commerce.